Higher Diploma in Applied Art Graphic Communication / Interior Design / Furniture & Home Product Design    (CEF Course Code: 22 Z 06851-5)   Commencing Date: Full-time / Part-time: September 2008     Programme Code: Full-time - 08AA4021AF Part-time - 08AA4021AP Aims & Objectives Applied art is the closest type of art form that can be seen, touched and heard from our everyday activities. It serves an utilitarian purpose, provides rewarding experience of fun, pleasure, and viewing sensation, and even influences the way we live. The Higher Diploma in Applied Art programme consists of three major streams of design concentration with the shared philosophy of interdisciplinary approach. A flexible curriculum fosters unique interactions among different disciplines, which facilitate students’ adaptation to the demanding creative industries in Hong Kong. Programme Structure The programme consists of 78 credit units. The foundation studies provide solid and diversified training, which are structured to arm aspiring designers with a wide spectrum of skills, abilities, knowledge, disciplines and ethics as the general intrinsic in the creative field of design. The major studies, namely, Graphic Communication / Interior Design / Furniture & Home Product Design will provide the opportunity for students to focus on the particular areas of the design profession. The backbone and the spirit of the programme are the Graduation Projects, and by putting the emphasis on art direction, cross–media approach, critical discussion and conceptual development, students are encouraged to discover and develop their personal vice and to nourish their individuality by using design to respond to cultural and social issues. Graphic Communication Specialization Environmental Graphics / Interface Design Typography / Digital Environment 1 Major Subject Medias in Advertising Chinese Typography Publication Design Identity Design Packaging Design Advertising Campaign Elective III Digital Photography / Motion Graphics / Public Art / Chinese Calligraphy / Figure Design Interior Design Specialization Environmental Graphics / Interface Design Typography / Digital Environment 1 Major Subject Design Documentation Domestic Interior Studio Digital Environment II Urban Interior Studio Materials & Finishes Building Technology Elective III Digital Photography / Motion Graphics / Public Art / Chinese Calligraphy / Figure Design Furniture & Home Product Design Specialization Environmental Graphics / Interface Design Typography / Digital Environment 1 Major Subject Idea of Home Art, Craft & Design Digital Environment II Furniture & Home Product Workshops Materials & Finishes Product Design Technology Elective III Digital Photography / Motion Graphics / Public Art / Chinese Calligraphy / Figure Design Full-time: Year 1     Term 1 Sept-Dec Design Elements & Principles (3) New Media & Communication Studies (3) Drawing I (3) Visual Culture (2) Chinese Creative Writing (2)     Term 2 Jan-Mar Illustration & Image Making (3) Object & Environment (3) Introduction to Art History (3) English Communication (2) Elective I (3)     Term 3 Apr-Jul Photography in Design Practices (3) History of Design (3) Specialization I (3) Specialization II (3) Elective II (3) Full-time: Year 2       Term 1 Sept-Dec Interdisciplinary Project (3) Major I (3) Major II (3) Major III (3) Elective III (3) Graduation Project I (2)     Term 2 Jan-Mar Major IV (3) Major V (3) Major VI (3) Graduation Project II (3)     Term 3 Apr-Jul Exhibition Workshop (2) Communication & Management Skills (2) Graduation Project III (3) Part-time: Year 1     Term 1 Sept-Dec Design Elements & Principles (3) Drawing I (3) Visual Culture (2) New Media & Communication Studies (3)     Term 2 Jan-Mar Illustration & Image Making (3) Introduction to Art History (3) Elective I (3)     Term 3 Apr-Jul Object & Environment (3) History of Design (3) Elective II (3) Part-time: Year 2     Term 1 Sept-Dec Specialization I (3) Specialization II (3) English Communication (2)     Term 2 Jan-Mar Major I (3) Photography in Design Practices (3) Interdisciplinary Project (3)     Term 3 Apr-Jul Major II (3) Chinese Creative Writing (2) Elective III (3) Part-time: Year 3     Term 1 Sept-Dec Major III (3) Major IV (3) Graduation Project I (2)     Term 2 Jan-Mar Major V (3) Major VI (3) Graduation Project II (3)     Term 3 Apr-Jul Exhibition Workshop (2) Communication & Management Skills (2) Graduation Project III (3) Mode & Duration of Study Full-time: 2 Years (Classes are held during day-time.) Part-time: 3 Years (Classes are conducted on evenings or occasionally during weekends.) Medium of Delivery The medium of instruction will be Cantonese supplemented with English. Learning materials will be in Chinese and English as appropriate. Admission Requirements Holder of Certificate in Visual Art or Foundation Diploma in Visual Art from Hong Kong Art School or equivalent; or Mature student at age 21 or above with substantial relevant experience. (Applicants are required to present their portfolios during the interview.) Annual Tuition Fee Full-time - HK$ 40,560 (subject to review) Part-time - HK$ 27,040 (subject to review) This programme has been validated by the Hong Kong Council for Accreditation of Academic & Vocational Qualifications.