Words from Programme Coordinator
Higher Diploma in Media Art
To give a clear definition to media art is rather difficult if not impossible. Of course, it is not simply the training in software application, nor is it a proper category to put under the umbrella of animation, video or multimedia. It is because in a highly mixing and switching hybrid culture, the boundaries of these labels have been increasingly blurred. For example, with the development in digital effect, there are greater demands for the fusion of film and animation in the production process. The widespread use of the Internet also brings about interactivity and boundless possibilities to traditional moving images. Probably, we should regard our study as a cross-disciplinary knowledge to equip ourselves with creativity and the ability to be our own master in a rapidly changing society.

A multi-media training is not converting individuals into tools to fit a customary procedure. It is about cultivating learners’ innovative thinking and their flexibilities to use different kind of medium as problem solving tools.


County Tam
Programme Coordinator (Higher Diploma in Media Art)

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