Hong Kong Art School

Bachelor of Arts in Applied and Media Arts (Top-up Degree)


(CEF Course Code: 22 B 01605-4)
Co-presented programme with the School of Professional Education and Executive Development, The Hong Kong Polytechnic University Degree awarded by the School of Professional Education and Executive Development, The Hong Kong Polytechnic University School of Professional Education and Executive Development is operated by College of Professional and Continuing Education Limited which is an affiliate of The Hong Kong Polytechnic University.

Commencing Date:	(Full-time / Part-time) September 2011

Programme Code:	Full-time - 84012 Part-time - 84015

Aims & Objectives

The programme provides a creative, experimental and interdisciplinary
study of applied and media arts, developing students as creative
practitioners with critical framework for analytical reflection of the
practices in the culture and creative industries.

Programme Structure

The programme comprises 8 compulsory subjects and 6 elective subjects.

Compulsory Subjects
(all 8 subjects; 27 credits)

Experimental Workshops I (3)
Experimental Workshops II (3)
Interdisciplinary Studies I (3)
Interdisciplinary Studies II (3)
Business Communications

(3)
Business Management for Creative Industries (3)
Creative Economy: Practices and Opportunities (3)
Graduation Project (3)

Elective Subjects
(any 6 subjects; total 18 credits)

Animation for Creative Industries

(3)
Digital Video and Cinema

(3)
Environmental Factors

(3)
Re-design of Everyday Objects (3)
Professional Brand and Identity Design (3)
Experimental Typography (3)
Interactive Edu-tainments (3)
Aesthetics of Publication
Digital Imaging (3)
Interactive Installation (3)
Aesthetics and Practice of Screen-based Media (3)
Material Culture (3)
Design for Future (3)

( ) credit units

Mode & Duration of Study

Full time: 1 Year 6 months
Part-time: 3 Years

Medium of Delivery

The medium of instruction will be English.

Admission Requirements

Holder of a Higher Diploma or an Associate Degree
in related disciplines or equivalent with demonstrated
English proficiency.

Holder of Higher Diploma or an Associated Degree in
unrelated disciplines, with demonstrated language
proficiency and knowledge in foundation subjects
may also be considered.

Those who do not possess the above qualifications
but have reached the age of 25 at commencement
of study may also apply as mature applicants.
Mature applicants should possess at least 5 years
of relevant working experience at senior positions
and prior studies in related fields. Applicants will be
required to provide a portfolio on their organizational
involvement, leadership and professional experience,
and demonstrate their ability to complete the programme to the Admission Committee at an
interview; and
( i ) pass an admission test; and
( i i ) have an appropriate level of English language
competence demonstrated by at least level 2 in HKCEE English Language [or grade E in HKCEE English (Syllabus B) for results obtained before 2007] or equivalent.

Selected applicants will be invited to bring their
portfolios to an admission interview.

Interested applicants should refer to SPEED website
(www.speed-polyu.edu.hk) for more details.
Application period is from April to June each year.

Tuition Fee

Full-time / Part-time : HK$90,000

Programme terminology is in accordance with partner university.

The module has been approved by the Office of Continuing Education Fund (CEF) as the reimbursable courses.