| Higher Diploma in Applied and Media Arts |
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| Commencement Date: |
September 2012 |
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| Programme Code: |
12AMA4031AF |
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Aims & Objectives
TIn light of the changes of the local academic structure and to meet the challenge of knowledge-based society, the programme aims at providing students with a genuine art experience through small teaching class, learning by doing, and active exploration of social and cultural environment. It offers a multi-disciplinary route for students to experience the various dimensions of communication ranging from 2D to 3D and covering the elements of time and space. The programme does not only allow students to acquire a broad range of artistic, communication and hands-on skills, but also nurtures their social and cultural awareness through the development of critical thinking, individuality and social consciousness.
The programme also prepares students for future industry/professional development or further academic studies in conjunction with the Applied and Media Arts disciplines and other creative fields.
Programme Features
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Allow students to obtain a broad experience in the Applied and Media Arts area in order to cope with the rapid growth of media technology and communication in modern days or to pursue their future professions in that field. |
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Broaden students' social awareness and responsibility through the development of critical thinking, individuality and social consciousness as well as participating in community projects and field trip studies. |
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Cover a wide range of workshop techniques, research methodologies, conceptual thinking, and experiential approaches. |
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Learn from practicing artists, designers and professional experts to increase their understanding and appreciation of art through exploration and experiment. |
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Provide students with the opportunity to explore, to exchange views and opinions, to engage with non-art and art-related professions, and to experience art in living. |
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Provide students with the environment and resources to learn language in a creative way. |
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Enjoy an intimate learning atmosphere with small class size. |
How will it be delivered?
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Lectures and seminars |
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Studio practices and workshops |
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Individual and group project-based work |
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Self-directed research projects |
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Individual supervision and tutorial |
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Art tours and field studies |
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Field trips and visits to outside professional practices, museums, galleries and studios |
Programme Structure
The programme consists of 67 credit units. It begins with modules of foundational nature, in which students will develop their skill of critical thinking, expose themselves to different workshops to obtain the basic technique and implementation experience, as well as to develop the fundamental knowledge required by the Applied and Media Art profession.
In the upper year, the programme will focus on studio-practice modules as well as the self-directed projects. Students will be able to understand the strengths and weaknesses of their development and work, demonstrate their ability of being independent and selfmotivated artists, and have social responsibility.
Alongside with the regular class meetings, supplementary and extra-curriculum activities such as forums, seminars and field trips, will be arranged.
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Term 1
Sep-Dec |
Thinking for Living (3)
Design Theory & Concept (3)
How Art Changed
the World (3)
Interactive English
Communication (2)
Workshop Series I (3)
 3 core subjects:
- Drawing
- Color Theory
- Print Making |
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Term 2
Jan-Apr
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Critical Thinking Lecture Series (3)
Research Methodology &
Analysis (3)
Screen-Based
Art Theory & Concept (3)
Creative Chinese Writing (2)
Workshop Series II (3)
3 core subjects:
- Foundation of
Photography
- Sound & Visual
Production
- Video Production |
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Summer Semester &
Intensive Week
May-Jun |
Art in Experience (3)
Workshop Series III (3)
2 core subjects:
- Interface Design
- Material & Finishes
1 elective subject* |
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( ) credit units |
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| Full-time: Year 2 |
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Term 1
Sep-Dec |
Studio AMA I –2D (3)
Studio AMA II –3D (3)
Studio AMA III –Time (3)
Workshop Series IV (3)
3 elective subjects*
Self-Directed Project I (6) |
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Term 2
Jan-Apr |
Studio Practice (3)
Self-Directed Project II (9)
Project Communication &
Presentation Skill (3) |
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( ) credit units |
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*Elective subjects of Workshop Series:
2D
Information Graphics / Creative Illustration with Illustrator /
Typography / Chinese Typography / Publication and Layout with InDesign
3D
SketchUp & AutoCad / 3D Visualization / 3D Rendering with 3DMax
Space, Sequence and Time
Storytelling & Storyboard / 2D-Cel Animation & Stop Motion /
3D Computer Animation / Motion Graphics / Post Production with After Effects
Offering of any Elective modules is subject to sufficient enrolment and HKAS reserves the right in this regard at its own discretion.
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| Mode & Duration of Study |
Full-time: 2 Years |
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| Medium of Delivery |
The medium of instruction will be in Cantonese supplemented with English.
Learning materials will be in Chinese and English as appropriate. |
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| Admission Requirements |
Level 2 (or above) in five Hong Kong Diploma of Secondary Education (HKDSE) subjects including English and Chinese;
(i) Each applicant is allowed to use not more than two Applied Learning subjects in the application;
(ii) Preferably with “Attained with Distinction” in Applied Learning subjects; or |
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One A Level of an equivalent number of AS Level subjects in Hong Kong Advanced Level Examination (HKALE);
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(i) 5 passes in HKCEE including English and Chinese; or
(ii) 3 passes in HKCEE plus level 2 or above in English and
Chinese; or |
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Satisfactory completion of a pre-AD or an equivalent
programme; or |
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| Holder of Foundation Diploma in Visual Art from Hong Kong
Art School; or |
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Mature student at age 21 or above with substantial relevant
experience; or |
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Candidate with substantial relevant background to be
assessed by the School. |
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Remarks:
The criteria are subject to further review. Hong Kong Art School reserves the right to make adjustments to the criteria as and when necessary, and/or with reference to the guidelines and practice as set out by the public institutions funded by the University Grant Committee (UGC), and the direction of the Joint Quality Review Committee (JQRC) and The Federation for Continuing Education in Tertiary Institutions (FCE). |
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| Tuition Fee (Total) |
HK$ 86,000 |
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Notes to applicants:
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Candidates are required to present their portfolios during the admission interview. |
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Candidates may be requested to demonstrate language proficiency, or attend corresponding language test(s). e.g.IELTS |
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Special Admission may be considered at the discretion of the School for candidates who can demonstrate
exceptional excellence in their relevant portfolios. |
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Scholarship opportunities are available. |
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| This programme has been validated by the Hong Kong Council for Accreditation of Academic & Vocational Qualifications. |
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